Stories

Real founders, real products, real lessons.

Build Guides

Talk to ten people, write one page, ask for money. A concrete validation sprint for first-time founders.

8 min read

Illustrative CasesHypothetical

A composite case built from common indie patterns: narrow niche, one acquisition channel, and pricing that changed twice.

7 min read

Build Guides

Tools, hosting, domains, payments and your own time — what a lean first SaaS typically costs in year one.

9 min read

Tools & Comparisons

One is a full-stack app builder in the browser; the other is an AI code editor. The right choice depends on your starting point.

8 min read

SaaS Opportunities

Five archetypes of small, profitable software and what makes each one defensible for a solo founder.

6 min read